Why referral marketing so often disappoints!
But isn't it the most trusted channel going?
By gaining visibility from over 7,500 referral schemes for big and small brands, we've gained unique insights into what works and what doesn't. Referral schemes often disappoint due to:
- Immense sharing friction by your customers (i.e. how, where, and with whom to share). “Lack of knowledge”
- Bad timing - The unlikely coincidence that a referred person has purchase intent when a referral message is received.
- Digital ADHD - With over 70,000 thoughts per day, supportive voices are often unheard. “I was meant to send someone a referral link…”
- Decision fatigue - Many schemes pester customers to spam their friends with referral invites. “I don't want to share yet another Tesla referral.”
- The Referral Paradox - With over 1 million active referral schemes globally, it's too much to expect customers to share YOUR brand's link each time.
